CASS Univeristy Undergraduate Brand Films (1min 35secs)
Cass wanted to create a series of videos that celebrated their student community. So I developed an approach that was rolled out over a series of videos.
We made each course centre around an individual student and their passion. For the marketing course we feature a bowler, a chess player studying management and Yuan (above) who is a highly skilled pianist.
With each film I thought about how to thematically tie each student's passion to their course, this was emphasised with neat little transitions between scenes.
Yuan's film is a favourite of mine, (love the piano skills) there's more to check out on the Cass YouTube page.